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Animal signs Poole pro mountain biker
- By Press Team
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- 02 Aug, 2018
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British lifestyle clothing brand Animal has signed pro mountain biker Ben Moore onto its team of brand ambassadors.
A Poole local, Ben has made his mark in the MTB industry by dominating the Urban Downhill events over the past few years. With over 50K combined followers on social media, Ben loves taking on creative and entertaining projects. ‘My Home Town’, www.youtube.com/watch?v=kAInDlvIgMs one of his latest videos, focuses on his local area of Poole and Bournemouth and has generated over 80K views on Facebook.
The one year contract will see the pair work together on a number of exciting projects as Ben pushes the boundaries of his own performance, whether under a competitive format or in the form of original content creation.
Ben says: “I’m over the moon to join Animal, it’s been a few years in the making and I can’t wait to take on new projects wearing one of the most iconic MTB lifestyle brands in the UK. Today was a very special day for me and one I'll remember for the rest of my life.”
The signing comes from a decision at Animal to invest further in the active lifestyles that make the brand what it is today, and strengthen the connection with its respective communities through the creation of exceptional content and physical brand activation.
Laurence Hall, managing director at Animal says: "We are thrilled to have Ben on board with Animal. He’s someone who epitomises our brand values perfectly, and the fact that he is a local guy is a great bonus for us, as our Dorset home is a huge part of our heritage.”
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